The Miseducation of Lauryn Hill Issue
your monthly hit of marketing street knowledge THE MISEDUCATION OF LAURYN HILL ISSUE August 2020 This issue we are talking about education, in reaction to the debate about whether better marketing education makes a better marketer that we see played out on social media.
Backstage Q&A - Sally Yates, CMO Xceptor
July 18, 2020 · Ian Truscott
Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick
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Experience is The School of Marketing Rock
July 18, 2020 · Carmine Mastropierro
One of our mantras here on Rockstar CMO is from The School of Rock – “you can't just say it, man. You've gotta feel it in your blood and guts!” and as marketing writer Carmine Mastropierro shares here, that comes from experience.
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The Green Room – Marketing Education
July 18, 2020 · Ian Truscott
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
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The magic marketer's potion: An educated mind and attitudinal skills
July 18, 2020 · Jasmine Martirossian
A debate is raging around whether it’s requisite for marketers to have a marketing degree. Does a marketing degree create a better marketer? Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, gives us her take.
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The Swimming Pool #26 – LinkedIn Solicitations Like You're My Best Friend
July 18, 2020 · Ian Truscott
This month, inspired by Jane Scandurra, we are wondering if we should be chucking "LinkedIn Solicitations Like You're My Best Friend" into our portal to marketing hell.
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The Times They Are A-Changin’
July 18, 2020 · Ted Rubin
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion...
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There ain’t half been some clever bastards
July 18, 2020 · Keith Smith
As UK music legend Ian Dury said “There ain’t half been some clever bastards” and Keith Smith, calls out Mark Ritson and asks, do marketers need a marketing education?
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We don’t need no education – right?
July 18, 2020 · Lauren Bowden
Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month's topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd...
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On the podcast this month
July 17, 2020 · Ian Truscott
A roundup of what's been happening on the podcast this month, with some fantastic interviews and cocktails!
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