The Life For Rent Issue
your monthly hit of marketing street knowledge The Life For Rent Issue October 2020 The title of this issue comes from UK artist Dido and her second album, "Life for rent". OK, so I may again be stretching the definition of 'classic' album, but it was a hot seller back in 2003, and there is a line from a track on the album that speaks to the theme of this issue.
Rent or build? Ask Quibi
October 25, 2020 · Ian Truscott
Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn't own what they put on it, and it seems they've danced their last dance.
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Don't rent, co-own
October 18, 2020 · Ted Rubin
Ted Rubin has built an audience, you don't become the most followed CMO on Twitter without one. So, what is his advice; should we build our content strategy and audience on rented land
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Jam tomorrow and jam yesterday - but never jam today
October 18, 2020 · Keith Smith
Keith Smith weighs in on the theme of this month's issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it's typically no-nonsense..
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Rent or Build? Finding a happy medium
October 18, 2020 · Dennis Shiao
Dennis Shiao runs a popular content marketing meet-up and newsletter and he shares how he uses rented platforms and attention to build on his own land.
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Rent or build? Hedge your digital property bets
October 18, 2020 · Carmine Mastropierro
Carmine Mastropierro brings us some practical advice on the theme of this months issue, should you build or rent your digital property? Carmine suggests we hedge...
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The Green Room: Rent or Build?
October 18, 2020 · Ian Truscott
This month four of our Rockstar CMOs chime in on the topic of this month's issue, when it comes to building an audience do you rent or build?
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The Sample: Rent vs. Build?
October 18, 2020 · Ian Truscott
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month's tune. The beat for this month's tracks; should we build or rent for our fans?
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Even when your Commerce has an 'e', you need to think about the rent
October 17, 2020 · Eric Jan van Putten
We asked Eric Jan van Putten, VP Marketing at Dynamicweb, should we build our content strategy and audience on rented land? Eric gives us a great perspective through an eCommerce lens.
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What dropped in the podcast last month?
October 17, 2020 · Ian Truscott
The latest from the podcast this month. A fabulous line up stepped up to the mic and we have a few cocktails along the way.
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