The Ghost Town Issue
your monthly hit of marketing street knowledge THE GHOST TOWN ISSUE APRIL 2020 Firstly, we hope that you are safe and well.
8 proven techniques to address the big data paradox
March 30, 2020 · Jasmine Martirossian
Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares 8 approaches that will help you effectively deal with the big data paradox being faced by marketing
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All is Vanity
March 30, 2020 · Dennis Shiao
All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song "deals with just hating those momentary lapses of just falling into narcissism" and in this article Dennis Shiao shares how this can happen for marketers.
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Data based relationships need the human touch
March 30, 2020 · Ted Rubin
In this article, our straight-talking resident Rockstar CMO Ted Rubin argues for the human touch in the relationship marketers have with their data.
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Data Can't Answer Why?
March 30, 2020 · Keith Smith
In the interest of balance between data and creativity, maybe your fine-honed data-led campaign could use an emotional fire axe. Keith Smith, our resident business development expert explains...
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Get fans with a brand or big data?
March 30, 2020 · Carmine Mastropierro
We welcome a new writer to our house band, Carmine Mastropierro, who debuts with his take on the theme of this issue with this classic example.
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Tales from The Tour Bus: Rachel "Wackadoos" Miller
March 30, 2020 · Ian Truscott
We catch-up with Rachel Miller, who recently joined SAP as Global Influencer Marketing Lead. We get some tips on B2B marketing, beer and what she would chuck into the pool.
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The Green Room: Data vs Creativity: Fight!
March 30, 2020 · Ian Truscott
This month the question we ask the Green Room - our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?
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The Swimming Pool #23: Brand purpose
March 30, 2020 · Ian Truscott
In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should 'brand purpose' be the next big splash in our portal to marketing hell?
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