The Come Together Issue
your monthly hit of marketing street knowledge THE COME TOGETHER ISSUE December 2020 The timing of this month's issue puts it just after the Thanksgiving holiday in the US and in the midst of a debate in the UK that in this crazy locked down 2020, we should put up our Christmas holiday decorations now.
A gift from Ted
November 30, 2020 · Ted Rubin
Our straight-talking resident rock star CMO, Ted Rubin, shares a wonderfully appropriate story for this time of year about relationships, gifts and family.
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Ain't bringing nothing to the table but your plate
November 30, 2020 · Ian Truscott
It's unlikely that rapper Meghan Thee Stallion and personal branding Jane Scandurra have been seen in the same room, but Jane's thoughts of thanks have inspired Ian Truscott to share something inspired by Hot Girl Meg.
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Be like Phil; you can't hurry B2B love
November 30, 2020 · Dennis Shiao
As we give thanks in this holiday issue, Dennis Shiao shares a B2B customer experience lesson he's learned from Phil. No, not Phil Collins, but a roofer called Phil.
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Love the one you're with
November 30, 2020 · Ian Truscott
Inspired by a chat with Simon Daniels, marketing operations expert, Ian Truscott shares that you should love the one you're with when it comes to marketing technology.
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Reasons to be thankful, 1,2,3 (and 4)
November 30, 2020 · Keith Smith
Our regular business development headline act, Keith Smith, takes a moment from the hustle to give thanks. The title inspired by the late great Ian Dury and his track "Reasons To Be Cheerful, Part 3"
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Thanks to the podcast this month
November 30, 2020 · Ian Truscott
A roundup of another splendid month on the podcast, with some fascinating guests, insightful cocktails, and some fun by the Rockstar CMO Swimming pool.
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The Green Room: Giving Thanks & Holiday Gifts
November 30, 2020 · Ian Truscott
It's been a crazy year, find out what our rocks star CMOs have found to be thankful for and what gifts of advice they would share with us, as we join them in the Green Room.
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The Swimming Pool #28: Attribution
November 29, 2020 · Ian Truscott
This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who's ready to commit 'attribution' to its watery demise.
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