The Straight Outta Compton Issue
marketing opinion uncut THE STRAIGHT OUTTA COMPTON ISSUE August 2018 In this month’s dose of marketing street knowledge, we’ve definitely crossed the tracks as our writers take us to the wrong side of town. We've slapped the parental advisory sticker onto this issue, and there was only one album that could be our theme – welcome to Straight Outta Compton .
Backstage with Christine Bailey
July 26, 2018 · Ian Truscott
Christine Bailey is CMO of Valitor, having forged a career in the tech sector, she’s led European marketing for Hewlett-Packard and Cisco Systems, and writes frequently for Forbes Woman.
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Backstage with Tom Wentworth
July 26, 2018 · Ian Truscott
Ian Truscott chats to Tom Wentworth CMO at Boston-based RapidMiner, where he heads up global go-to-market strategy, product marketing and communications.
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Digital Marketers Need to be Reminded: Walk in Your Customer’s Shoes
July 26, 2018 · Ted Rubin
Our resident rock star, Ted Rubin, on why marketers need to really understand what their audiences want, before they – and their products – become irrelevant.
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Into the Pool #5: Push Marketing
July 26, 2018 · Ian Truscott
It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing...
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Marketers, Get Straight Outta Your Compton
July 26, 2018 · Ian Truscott
Ian Truscott looks at rap past and present, and finds that NWA, Public Enemy and Lil Uzi Vert hold the secret to breaking out of your bubble to build a loyal, engaged community.
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Marketing to Kids Through Their Parents
July 26, 2018 · John Andrews
Photofy CEO – and father – John Andrews on why parents banning their kids from games like Fortnite might be counterproductive, and marketers should be proactive in transforming a product that’s Parental Advisory, into one that’s Parental Recommended.
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No Gag Reflex: Side Splitting Marketing
July 26, 2018 · Gareth May
Rock and comedy make strange bedfellows and the same can be said of marketing and mirth. Gareth May finds out why rib tickling isn’t always tickety-boo for the public image, and the power of laughter if you get it right.
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Parental Advisory
July 26, 2018 · Stephen Kelly
When the sweary, sarcastic Deadpool crashed into our cinemas in 2016, it took over $130 million in its opening weekend, making it the biggest opening for an R-rated movie ever. With the second instalment proving just as successful, Stephen Kelly gets down and dirty, exploring how you can swear your way to an unforgettable campaign.
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Selling Death Row
July 26, 2018 · Dave Waller
It's the dilemma every marketer faces sooner or later: is it right to be selling this product? Dave Waller investigates and finds out that the answer's not as black and white as you might think…
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Traditional Retailers Are Failing and it’s Not Amazon’s Fault
July 26, 2018 · Ted Rubin
Ted Rubin argues that instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers.
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When Your Competitor Gaslights You
July 26, 2018 · Robert Rose
Ever been badmouthed, undermined or falsified? Robert Rose shares some valuable advice on the best way to deal with being 'gaslighted'.
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