The Brand New Thang Issue

Backstage with Margaret Molloy

January 31, 2019 · Ian Truscott

Margaret Molloy, Forbes Top 5 Most Influential CMOs talks about the power of simplicity, always staying relevant to the customer, and building brands into movements.

Game On

January 31, 2019 · Ian Hsieh

Welcome to 2019, where the eSports industry is worth a cool $1.65 billion, celebrity video gamers earn $500,000 a month live-streaming Fortnite to hundreds of thousands of viewers, and more of us are playing video games than ever before. Ian Hsieh asks: Will the marketing revolution be gamified?

How to Build Better Relationships with Customers by Learning, Participating, and Helping

January 31, 2019 · Ted Rubin

Want to learn how to take your customer relationships to the next level? Ted Rubin has you covered…

How To Scoop Content With a Real Fresh Flavor

January 31, 2019 · Casey Petersen

Casey Petersen on how an ice cream shop employee reminded him of the best way to smash those 2019 marketing goals. Changing your attitude to employee generated content.

I Know You Got Soul - Brands Need to Show They Got the Feelin'

January 31, 2019 · Ian Truscott

Your brand story doesn’t get you very far if you are just puffing your chest out and telling people what you think they want to hear, whether you are selling soft toys or software, to engage with a consumer every brand has to have a story with some soul and with the Bobby Byrd/James Brown hit “I Know You Got Soul” on repeat, Ian Truscott digs deeper.

Into the Pool #11: One and DONE!

January 31, 2019 · Ian Truscott

This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.

Speaking in Tongues

January 31, 2019 · Gareth May

The world of rock revels in symbolism. It’s a medium where the visual speaks almost as loud as the lyrics and the same is increasingly true of social media, where the emoji rules. Decode them and they’re an untapped well of digital marketing, writes Gareth May.

Take Your Employee Advocacy Mindset to the Next Level

January 31, 2019 · Ted Rubin

Your employees are more important to the success of your company than you might think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in.

Tales from the Tour Bus: Tom Gatzen

January 31, 2019 · Ian Hsieh

Taking us for a spin in his tour bus this issue is life-long Londoner Tom Gatzen, co-founder of ideal flatmate – a digital matching service for generation rent to find their perfect pairing. Better wave goodbye to those passive aggressive fridge notes…

The Green Room: Working with an Agency Backing Band

January 31, 2019 · Ian Truscott

Each month in the Green Room we return backstage to pose a question to our Rockstar CMOs. This month Ian Truscott catches up with five of them and they share their advice on working with agencies.

Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin

January 31, 2019 · Ian Truscott

This month two of our favorite Rockstar CMOs got together, as L. Michelle Smith welcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore.

When It Comes to Content - Let It Flow!

January 31, 2019 · Morag Cuddeford-Jones

Paid, owned and earned – it’s a very neat wrap up of how brands should organize their content. If only it were that simple. censhare’s Morag Cuddeford-Jones explores the perils, pitfalls and potential of how we organize and use our content.