Rockstar CMO

Episodes

The Rose & Rockstar: The Mullet Content Strategy

The Rose & Rockstar: The Mullet Content Strategy

August 9, 2025 · 00:25:21

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

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The Rockstar CMO Studio: Cathy at CMS Connect

The Rockstar CMO Studio: Cathy at CMS Connect

August 6, 2025 · 00:34:03

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares…

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The Rose & Rockstar - Free Work for Hire

The Rose & Rockstar - Free Work for Hire

August 2, 2025 · 00:22:56

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

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A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

July 31, 2025 · 00:21:44

This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.

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The Rose & Rockstar: Culture Jacking

The Rose & Rockstar: Culture Jacking

July 26, 2025 · 00:20:29

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

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The Rockstar CMO Studio: 5 F'in' Things That Simon Learned over a Beer

The Rockstar CMO Studio: 5 F'in' Things That Simon Learned over a Beer

July 23, 2025 · 00:42:48

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.

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The Rose & Rockstar: What are you teaching AI?

The Rose & Rockstar: What are you teaching AI?

July 19, 2025 · 00:11:07

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

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The Rockstar CMO Studio: Budget Research Hits

The Rockstar CMO Studio: Budget Research Hits

July 16, 2025 · 00:37:26

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.

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The Rose & Rockstar: The Marketing Bar Tab

The Rose & Rockstar: The Marketing Bar Tab

July 13, 2025 · 00:17:56

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

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The Rockstar CMO Studio: Cathy’s Orchestrated Content

The Rockstar CMO Studio: Cathy’s Orchestrated Content

July 2, 2025 · 00:29:05

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.

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