Episodes

The Rose & Rockstar: The Mullet Content Strategy
August 9, 2025 · 00:25:21
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: Cathy at CMS Connect
August 6, 2025 · 00:34:03
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares…
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The Rose & Rockstar - Free Work for Hire
August 2, 2025 · 00:22:56
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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A Rockstar CMO Solo Special: Creating a Real 90 Day Plan
July 31, 2025 · 00:21:44
This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.
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The Rose & Rockstar: Culture Jacking
July 26, 2025 · 00:20:29
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: 5 F'in' Things That Simon Learned over a Beer
July 23, 2025 · 00:42:48
This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.
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The Rose & Rockstar: What are you teaching AI?
July 19, 2025 · 00:11:07
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: Budget Research Hits
July 16, 2025 · 00:37:26
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.
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The Rose & Rockstar: The Marketing Bar Tab
July 13, 2025 · 00:17:56
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
Read more →
The Rockstar CMO Studio: Cathy’s Orchestrated Content
July 2, 2025 · 00:29:05
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.
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