Episodes

August 30, 2025 · 18:30

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.

August 27, 2025 · 39:47

This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.

August 23, 2025 · 27:51

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.

August 20, 2025 · 13:03

This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.

August 16, 2025 · 22:44

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.

August 13, 2025 · 35:22

This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.

August 9, 2025 · 25:29

This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.

August 6, 2025 · 33:56

This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.

August 2, 2025 · 22:33

This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.

July 31, 2025 · 21:38

This week, Ian shares a real example of creating a first 90 plan for a CMO role.