Episodes
The Rose & Rockstar: AI is Fiiiiiine
June 14, 2025 · 24:28
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
Read more →
The Rockstar CMO Studio: 5 F'in' Event Tips
June 11, 2025 · 36:36
Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.
Read more →
The Rockstar CMO Solo: Creating ART with Content Marketing
June 7, 2025 · 38:46
This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.
Read more →
The Rockstar CMO Studio: Cathy on Acquisitions
June 4, 2025 · 34:44
This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
Read more →
The Rockstar CMO Studio: Being the Voice of the Market
May 28, 2025 · 38:09
Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
Read more →
The Rose & Rockstar: Epissedomology
May 24, 2025 · 26:55
This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.
Read more →
The Rockstar CMO Studio: The Post Sale CMO
May 21, 2025 · 34:03
Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”
Read more →
The Rose & Rockstar: Short Measures and Podcast Lessons
May 17, 2025 · 24:12
This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
Read more →