Episodes
The Rose and Rockstar: Educating the LLMs
June 28, 2025 · 00:26:21
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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Rockstar CMO Studio: Budget Benchmarking
June 25, 2025 · 00:35:54
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.
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The Rose & Rockstar: The From Line
June 21, 2025 · 00:25:29
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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Rockstar CMO Studio: What say you Simon?
June 18, 2025 · 00:39:02
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and…
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The Rose & Rockstar: AI is Fiiiiiine
June 14, 2025 · 00:24:50
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: 5 F'in' Event Tips
June 11, 2025 · 00:36:29
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.
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The Rockstar CMO Solo: Creating ART with Content Marketing
June 7, 2025 · 00:38:53
As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar.
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The Rockstar CMO Studio: Cathy on Acquisitions
June 4, 2025 · 00:34:36
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
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The Rose & Rockstar: Uncommon Value
June 1, 2025 · 00:21:42
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: Being the Voice of the Market
May 28, 2025 · 00:38:01
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.
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