Episodes

October 18, 2025 · 00:18:40

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

October 15, 2025 · 00:47:08

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.

October 11, 2025 · 00:28:11

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

October 8, 2025 · 00:41:27

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into…

October 4, 2025 · 00:19:33

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

October 1, 2025 · 00:35:38

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.

September 27, 2025 · 00:24:27

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

September 24, 2025 · 00:38:40

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership.

September 20, 2025 · 00:27:41

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.

September 17, 2025 · 00:44:29

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.