Episodes
The Rose & Rockstar: Does The Fractional Abide?
October 4, 2025 · 19:27
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
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Cathy on Content: 5 Skills Marketers Need for Agentic AI
October 1, 2025 · 35:16
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
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The Rose & Rockstar - This Old Marketing Milestone
September 27, 2025 · 24:05
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
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The Rose & Rockstar: Robert’s Writing Habit
September 20, 2025 · 27:35
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.
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The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals
September 17, 2025 · 44:37
This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
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The Rose & Rockstar: Is it Time You Reddit?
September 13, 2025 · 29:39
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
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The Rockstar CMO Studio: Seeking the Hidden Buyer
September 10, 2025 · 35:16
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
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The Rose & Rockstar: Has Marketing Lost Its Creative Heart?
September 6, 2025 · 23:17
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert - Is marketing losing its creative heart?
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Cathy on Content: Should CMOs Still Care About CMS?
September 3, 2025 · 29:31
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs
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