Episodes

The Rose & Rockstar: Pritchard’s 5 Fundamentals
November 8, 2025 · 27:38
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.
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Cathy on Content: The CMO Identity Crisis
November 5, 2025 · 35:35
This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.
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The Rose & Rockstar: Different
November 1, 2025 · 18:44
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon
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The Rockstar CMO Studio: Marketing with a Cause
October 29, 2025 · 40:56
This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.
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The Rose & Rockstar: Robert’s Robot Writing Righthand
October 25, 2025 · 23:15
This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.
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The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human
October 22, 2025 · 11:03
This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human
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The Rose & Rockstar: Personalization is Still Creepy
October 18, 2025 · 19:55
This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.
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Rockstar CMO Studio: Marketing in the STARS
October 15, 2025 · 47:16
This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
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The Rose & Rockstar: CMI B2B Marketing Trends
October 11, 2025 · 28:18
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.
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The Rockstar CMO Studio - A B2B Buyer's Journey Through the 5 F’in’ Fundamentals
October 8, 2025 · 41:05
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer's journey
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