Episodes

The Rose & Rockstar: Still Thanking LinkedIn?
November 22, 2025 · 00:24:18
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
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The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset
November 19, 2025 · 00:40:06
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on…
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The Rose & Rockstar: WTF Does Being Good at AI Mean?
November 15, 2025 · 00:25:14
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
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The Rockstar CMO Studio: The ART of the Revenue Department
November 12, 2025 · 00:31:33
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and…
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The Rose & Rockstar: Pritchard’s 5 Fundamentals
November 8, 2025 · 00:26:23
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.
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Cathy on Content: The CMO Identity Crisis
November 5, 2025 · 00:35:41
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B.
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The Rose & Rockstar: Different
November 1, 2025 · 00:19:06
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: Marketing with a Cause
October 29, 2025 · 00:40:48
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations.
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The Rose & Rockstar: Robert’s Robot Writing Righthand
October 25, 2025 · 00:22:00
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human
October 22, 2025 · 00:10:55
This week, due to a clash in Jeff and Ian’s schedules, it’s a solo episode this week and Ian takes to the studio alone.
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