Rockstar CMO

Episodes

The Rose & Rockstar: Pritchard’s 5 Fundamentals

The Rose & Rockstar: Pritchard’s 5 Fundamentals

November 8, 2025 · 27:38

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.

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Cathy on Content: The CMO Identity Crisis

Cathy on Content: The CMO Identity Crisis

November 5, 2025 · 35:35

This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.

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The Rose & Rockstar: Different

The Rose & Rockstar: Different

November 1, 2025 · 18:44

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon

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The Rockstar CMO Studio: Marketing with a Cause

The Rockstar CMO Studio: Marketing with a Cause

October 29, 2025 · 40:56

This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.

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The Rose & Rockstar: Robert’s Robot Writing Righthand

The Rose & Rockstar: Robert’s Robot Writing Righthand

October 25, 2025 · 23:15

This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.

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The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human

The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human

October 22, 2025 · 11:03

This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human

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The Rose & Rockstar: Personalization is Still Creepy

The Rose & Rockstar: Personalization is Still Creepy

October 18, 2025 · 19:55

This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.

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Rockstar CMO Studio: Marketing in the STARS

Rockstar CMO Studio: Marketing in the STARS

October 15, 2025 · 47:16

This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.

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The Rose & Rockstar: CMI B2B Marketing Trends

The Rose & Rockstar: CMI B2B Marketing Trends

October 11, 2025 · 28:18

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.

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The Rockstar CMO Studio - A B2B Buyer's Journey Through the 5 F’in’ Fundamentals

The Rockstar CMO Studio - A B2B Buyer's Journey Through the 5 F’in’ Fundamentals

October 8, 2025 · 41:05

This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer's journey

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