Episodes
The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken
January 7, 2026 · 00:31:27
This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.
Read more →
The Rose & Rockstar: AI Strategy is *so* 2025
January 3, 2026 · 00:22:47
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Read more →
The Rockstar CMO Solo: 5 F'in' AI Things from 2025
December 31, 2025 · 00:20:38
In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast.
Read more →
The Rose & Rockstar: Meet Lyla Rae Hightower
December 20, 2025 · 00:21:37
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Read more →
Cathy on Content: Was it Just AI in 2025?
December 17, 2025 · 00:40:02
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.
Read more →
The Rose & Rockstar: Are Websites Dead (Again)?
December 13, 2025 · 00:23:24
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Read more →
The Rose & Rockstar: Content Marketing in 2026
December 6, 2025 · 00:23:15
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Read more →
The Rockstar CMO Studio: Into the Brand to Demand Zone
December 4, 2025 · 00:38:01
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, dive into a new report from 6Sense and Stein, called “Winning in the Brand to Demand Zone” authored by Marc Keating, Chief…
Read more →
The Rose & Rockstar: A Nog for Less AI Froth in 26
November 29, 2025 · 00:23:53
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Read more →
Cathy on Content: Adobe, Semrush, and Practice vs Insanity
November 26, 2025 · 00:33:10
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.
Read more →