Episodes

The Rose & Rockstar: Are Websites Dead (Again)?
December 13, 2025 · 24:39
This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.
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The Rockstar CMO Studio: 2025 Wrapped
December 10, 2025 · 38:25
This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in 2025.
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The Rose & Rockstar: Content Marketing in 2026
December 6, 2025 · 24:30
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.
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The Rockstar CMO Studio: Into the Brand to Demand Zone
December 4, 2025 · 38:09
This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.
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The Rose & Rockstar: A Nog for Less AI Froth in 26
November 29, 2025 · 24:05
This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the fundamentals in 2026.
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Cathy on Content: Adobe, Semrush, and Practice vs Insanity
November 26, 2025 · 33:18
This week, Cathy makes her monthly visit to the studio and shares her perspective on the acquisition of SEMRush by Adobe and some fresh insight she’s published.
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The Rose & Rockstar: Still Thanking LinkedIn?
November 22, 2025 · 25:33
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.
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The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset
November 19, 2025 · 40:00
This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.
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The Rose & Rockstar: WTF Does Being Good at AI Mean?
November 15, 2025 · 25:22
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.
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The Rockstar CMO Studio: The ART of the Revenue Department
November 12, 2025 · 31:27
This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals
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