Rockstar CMO

Episodes

The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode

The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode

May 20, 2023 · 1:07:55

This week Jeff Clark is by the Swimming Pool discussing five candidates for our portal to marketing hell, VP Research at Simpler Media, Sara Kimmel shares their latest CMO research and Robert Rose is in our virtual bar talking about the value of brand.

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The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode

The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode

May 13, 2023 · 1:11:22

This week Jeff shares 7 steps for assessing your marketing capabilities, Ian goes backstage with Riaz Kanani, founder and CEO of Radiate B2B and over a cocktail Robert wonders if B2B marketing is becoming a bit inadvertently indifferent

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The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode

The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode

May 6, 2023 · 1:11:30

This week Jeff Clack shares his 5 Fundamentals of Marketing Operations, Matt Bailey returns to talk about marketing skills and hiring and Robert Rose is in the bar wondering is a robot will take his job.

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The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode

The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode

April 29, 2023 · 1:14:46

This week Jeff and Ian discuss a Forrester article on B2B personalisation, we go backstage with David Allison and talk abut his valuegraphics work and Robert gives advice on sticking with change in the Rockstar CMO bar.

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The Jeff on Category Confusion, Rachel Miller Influences B2B and over a Cocktail Robert orders from Dominos Episode

The Jeff on Category Confusion, Rachel Miller Influences B2B and over a Cocktail Robert orders from Dominos Episode

April 22, 2023 · 1:13:24

This week Jeff and Ian explore a nomination for the Rockstar CMO Swimming Pool' "vendors creating categories", we go backstage with founder of Swayd Rachel Miller and Robert shares advice on CX having ordered a pizza.

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The Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode

The Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode

April 15, 2023 · 1:09:59

This week Jeff shares 7 tips on the how to build a great relationship with sales, Ian goes backstage with the founder of Strategy CRM, Adeola Sole and over a cocktail Robert warns against weak thought leadership.

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The Picture This With Metrics, Nimble Gravity's Courtney Lindau and the Visible Process Cocktail Episode

The Picture This With Metrics, Nimble Gravity's Courtney Lindau and the Visible Process Cocktail Episode

April 8, 2023 · 1:06:40

This week Jeff shares 6 steps for selling your story of success, web analytics and strategy expert Courtney Lindau from Nimble Gravity shares her insights and Robert talks process over a cocktail.

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The Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode

The Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode

April 1, 2023 · 1:11:15

This week Jeff Clark steps us though his process to create metrics, we go backstage with Brittany Murphy of One Thing Marketing and Robert Rose shares thoughts on thought leadership in the virtual bar

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The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode

The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode

March 25, 2023 · 1:08:02

This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people

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The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose Episode

The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose Episode

March 18, 2023 · 1:09:29

This week with Jeff still away Ian has an extended catch up with Theresa Regli, Chief Strategist at Vox Veritas Digital to discuss Digital Asset Management (DAM) and a Robert is the virtual bar talking content.

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