Episodes
The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode
June 17, 2023 · 01:10:25
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas.
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The Jeff's F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago and Robert is Organising Content with a Cocktail Episode
June 10, 2023 · 01:11:25
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning.
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The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode
June 3, 2023 · 01:11:24
This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing.
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The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar Episode
May 27, 2023 · 01:09:25
This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions.
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The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode
May 20, 2023 · 01:09:07
This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests.
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The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode
May 13, 2023 · 01:12:04
This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capability gap analysis.
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The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode
May 6, 2023 · 01:12:47
This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F'in' Marketing Operations fundamentals, sharing with host Ian Truscott the five foundational functions of a marketing…
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The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode
April 29, 2023 · 01:15:58
This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester - Let’s Chat About B2B Personalization - so they…
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The Jeff on Category Confusion, Rachel Miller Influences B2B and over a Cocktail Robert orders from Dominos Episode
April 22, 2023 · 01:14:05
This week in the Marketing Studio host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by a nomination for the Rockstar CMO Swimming Pool from episode 131 by Andrew Davies - Chief Marketing Officer at Paddle.
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The Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode
April 15, 2023 · 01:10:58
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) shares some relationship advice for marketers, with seven tips for working more closely with sales.
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