Episodes
The Picture This With Metrics, Nimble Gravity's Courtney Lindau and the Visible Process Cocktail Episode
April 8, 2023 · 01:07:02
This week there is a bit of a measurement theme as Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, sharing the next steps after you've developed your goals…
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The Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode
April 1, 2023 · 01:11:52
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio.
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The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
March 25, 2023 · 01:08:24
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results), a methodology for aligning marketing with the…
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The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose Episode
March 18, 2023 · 01:09:51
As Jeff is still away, Ian Truscott has an extended conversation with long-time industry chum, analyst, author, speaker and DAM expert Theresa Regli, Chief Strategist at Vox Veritas Digital.
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The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode
March 11, 2023 · 01:02:06
Something a bit different this week as Jeff is away, Ian Truscott has an extended conversation with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight, who’s been a regular on the show and with TCA’s Chief Trouble Maker…
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The Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode
March 4, 2023 · 01:11:40
This week in the Marketing Studio with Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) Ian Truscott asks how to build an effective marketing team.
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The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode
February 25, 2023 · 01:13:51
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defining an Ideal Customer Profile (ICP).
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The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode
February 18, 2023 · 01:13:02
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand for your executives. Why you should and how to do it.
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The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail Episode
February 11, 2023 · 01:16:11
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if you are considering launching a podcast as part of…
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The Do More with Less Groundhog Day, Space Marketing with Izzy and a Lonely Thought in the Virtual Bar Episode
February 4, 2023 · 00:56:56
It's groundhog day in the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, talk about the recurring theme of marketing doing more with…
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