Episodes

The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode

September 2, 2023 · 00:53:01

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led.

The Dilya, Demand Generation and Look to the Right of the Publish Button Episode

August 26, 2023 · 00:53:43

We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written.

The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode

August 12, 2023 · 00:53:23

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead.

The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode

August 6, 2023 · 00:51:22

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations.

The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode

July 29, 2023 · 01:05:05

As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them.

The Ian Goes Solo with FOFU, the Entrepreneur's Enigma Interview and Marketing Does not Ruin Cocktails Episode

July 22, 2023 · 00:45:08

In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales…

The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode

July 15, 2023 · 01:11:00

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as…

The Five F'in' Personas, The Return of The Business Storytelling Guy, Matthew Woodget and Facts and Truths over a Cocktail Episode

July 8, 2023 · 01:18:03

This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our…

The Creating Personas in 5 F'in' Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode

July 1, 2023 · 01:13:00

This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.

The See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail Episode

June 24, 2023 · 01:11:29

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile).