Episodes
The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
November 12, 2023 · 00:45:37
This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.
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The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
November 4, 2023 · 00:52:11
This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national…
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The Big Payback of Marketing ROI and the Demise of Twitter Episode
October 28, 2023 · 00:47:28
In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules…
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The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode
October 21, 2023 · 00:55:16
In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F’in Fundamentals of Good Budget…
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The 5 F'in Content Management Challenges and Borrowing Content with a Cocktail Episode
October 14, 2023 · 00:46:05
In this week’s episode, Ian Truscott joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for content management, how they haven't changed in a couple…
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The Building a Marketing Team and The Skills of the Magnificent Seven Episode
October 7, 2023 · 00:47:20
In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian his 5 keys to success when building your marketing…
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The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode
September 30, 2023 · 00:47:56
Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach…
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The Business Story Type and a Cocktail for a Job That Cares About You Episode
September 23, 2023 · 00:57:12
This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years.
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The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode
September 16, 2023 · 00:49:11
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and…
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The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode
September 9, 2023 · 00:56:12
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing.
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