Episodes

The 5 F'in Content Management Challenges and Borrowing Content with a Cocktail Episode

October 14, 2023 · 45:43

This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for a cocktail of borrowed content marketing.

The Building a Marketing Team and The Skills of the Magnificent Seven Episode

October 7, 2023 · 46:58

This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.

The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode

September 30, 2023 · 47:34

This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand's Voice.

The Business Story Type and a Cocktail for a Job That Cares About You Episode

September 23, 2023 · 56:36

This week Ian's guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.

The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode

September 16, 2023 · 48:30

This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.

The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode

September 9, 2023 · 55:50

This week Ian shares a though on profanity in marketing, Jeff judges Ian's top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.

The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode

September 2, 2023 · 52:39

This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.

The Dilya, Demand Generation and Look to the Right of the Publish Button Episode

August 26, 2023 · 53:21

This week Ian's guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.

The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode

August 12, 2023 · 52:38

This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.

The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode

August 6, 2023 · 50:25

Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on different