Episodes
The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode
January 20, 2024 · 00:51:13
In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van…
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The 5 Dysfunctions, Lettuce and Blame Episode
January 13, 2024 · 00:46:51
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5…
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The 5 F'in' Fundamentals and Robert's Word for 2024 Episode
January 6, 2024 · 00:51:24
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in'…
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The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode
December 31, 2023 · 00:59:54
This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered.
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The Predictable Predictions Episode
December 23, 2023 · 00:51:27
As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at…
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The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
December 16, 2023 · 00:50:45
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social…
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The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
December 9, 2023 · 00:47:57
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie…
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The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode
December 2, 2023 · 00:50:51
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where…
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The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
November 25, 2023 · 00:56:21
In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their firm has done into A.I.
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The Creating Content in a World with AI and Script Writing with a Cocktail Episode
November 18, 2023 · 00:42:20
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Truscott and asks for his tips on content marketing in a…
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