Episodes
The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode
March 30, 2024 · 00:54:42
This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
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The 5 F’in’ Fundamentals, a Book and a Budget Episode
March 23, 2024 · 00:51:47
This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book.
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The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode
March 16, 2024 · 00:50:51
This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology…
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The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode
March 9, 2024 · 00:50:28
In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog.
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The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode
March 2, 2024 · 00:53:55
In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester.
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The RevOps Primer and Storytelling over a Cocktail Episode
February 24, 2024 · 00:52:59
In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from…
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The B2B Marketing Lag and Getting Strategic with AI Episode
February 17, 2024 · 00:50:40
In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata.
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The Educational Content and Getting Creative over a Kansas City Cocktail Episode
February 10, 2024 · 01:00:25
In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing.
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The Trends from Metia and Flaws on a Farm Episode
February 3, 2024 · 00:49:06
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report.
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The it's a Sink not a Funnel and Owning Media over a Cocktail Episode
January 27, 2024 · 00:56:58
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from…
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