Episodes
The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode
June 20, 2026 · 59:30
This week, Jeff is in the studio, and he and Ian discuss a mid-year review from Matt Heinz, before Ian joins Robert in the bar to discuss marketing jobs for humans.
Read more →
The Folklore and Mid-Year AI Reality Check Episode
June 13, 2026 · 56:29
This week, Jeff is in the studio, and he and Ian discuss the impact of folklore within a business, while Robert is in the bar with his mid-year AI reality check.
Read more →
The LLMs as Analysts and Content Factory to Media Powerhouse Episode
June 6, 2026 · 56:56
This week, Jeff is in the studio, and he and Ian discuss LLMs as the new industry analyst, and Robert is in the bar, turning content factories into media powerhouses.
Read more →
The Your Content is Your AI Problem and the Kayfabe Illusion Episode
May 30, 2026 · 51:15
This week, Cathy is back for her monthly visit, sharing her latest Bear Essentials on AI and content, and in the bar, Robert discusses the kayfabe of AI.
Read more →
The 5 Tips to Get LLM Attention and Revisiting the Mullet Episode
May 25, 2026 · 51:55
This week, Jeff is in the studio, and he and Ian discuss 5 tips for getting your content into the LLMs, and we revisit Robert’s mullet content strategy.
Read more →
The Agentic Prospecting and Content-Led Marketing Episode
May 16, 2026 · 48:03
This week, Jeff is back in the studio with Ian to discuss some recent Forrester research into Agentic Prospecting, and Robert is in the bar, talking about content-led marketing.
Read more →
The Earned Email, You Are a B2B Service and Caring If It’s Human Episode
May 10, 2026 · 38:50
This week, Ian goes solo with 5’in’ things that caught his eye this week and in the bar asks Robert if people care if content is AI-generated.
Read more →
The Jon Miller Predictions and Editing the Mediocre out of AI Episode
May 2, 2026 · 59:07
This week, Jeff is back in the studio with Ian to discuss a predictions article from former CMO and Marketo co-founder Jon Miller, before joining Robert in the bar, and asks: Can editing make mediocre AI content memorable?
Read more →
The Cathy on Personalization and Career Hedging with Robert Episode
April 25, 2026 · 54:03
This week, Cathy is back for her monthly visit to discuss a recent Bear Essential post, and in the bar, Robert discusses research from The Content Marketing Institute into career hedging.
Read more →
The Fighting Do Nothing and 6 Year Anniversary Episode
April 18, 2026 · 51:25
This week, Jeff is back in the studio with Ian to discuss how marketing can help fight the dreaded “do nothing” competitor in a deal, and Robert celebrates 6 years of the podcast, revisiting the first chat they had in the bar.
Read more →