The 5 Tips to Get AI Working and What Else is There Episode

This week, former Forrester Research Director Jeff Clark is back in the studio after his summer break with our host Ian Truscott to discuss an article in The New York Times called “I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I.” written by Julie Averill, the former chief information officer of Lululemon, and some interesting research from McKinsey that supports her experience. 

The article discusses A.I. wishing and A.I. washing, and Jeff and Ian discuss how to get A.I. working and share 5 tips: 

1. Create an effective business case

2. Map processes

3. Clean up your data

4. Incorporate your culture

5. Create a change management plan

Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss what else we marketers should be talking about, if not AI, and Robert suggests three classic marketing moves that can cut through, while everyone else focuses on digital and A.I.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Jeff Clark on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I.

• Helping AI succeed in retail: Turn pilots into measurable impact | NRF

• The State of AI: Global Survey 2026 | McKinsey 

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• Dolly Parton - The Seeker (Official Audio)

You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify.

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