Episodes

August 29, 2026 · 50:26

This week, Jeff and Ian discuss 5 tips to get from AI washing and AI wishing to AI working, and in the bar, Ian asks Robert what else we should be thinking about, apart from AI.

August 23, 2026 · 34:40

This week, Ian goes solo and talks about the 4 P’s of Being a CMO and Robert is in the bar talking about love in your content.

August 15, 2026 · 33:29

This week, Cathy is back for her monthly visit, talking about discovering the real operating model and it’s not in your org chart.

August 8, 2026 · 59:08

This week, Ian welcomes back win/loss analysis expert Ken Schwartz, and Robert shares that AI search Is a conversation, not a keyword.

August 1, 2026 · 53:49

This week, Jeff and Ian discuss an article from Matt Heinz about GTM Theatre, and Robert shares his new idea on Formative Debt.

July 25, 2026 · 1:00:36

This week, Simon Daniels, Principal Consultant at Accenture Song, brings some recent research and Robert Rose talks about choosing quality, price, or convenience when it comes to synthetic content.

July 19, 2026 · 52:31

This week, Cathy is back for her monthly visit, talking about brand voice, and over a cocktail in the bar, Robert is not busting silos.

July 11, 2026 · 32:17

This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins Ian to share his journey of leaving corporate leadership and becoming an entrepreneur.

July 4, 2026 · 50:47

This week, Jeff and Ian give the Head of AI role the One Hit Wonder or Wonderwall treatment, and in the bar, Robert is pondering if AI can provide insight.

June 27, 2026 · 54:44

This week, Cathy is back for her monthly visit, sharing her latest Bear Essentials on AI and content, and in the bar, Robert discusses how AI has crept into the Cannes Lions awards.