Episodes
The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode
June 8, 2024 · 00:55:48
This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics.
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The Chat with ChatGPT and What’s Next for Search Episode
June 1, 2024 · 00:58:20
This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”.
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The New Products, New Markets and the Death of the Follower Episode
May 25, 2024 · 00:54:49
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final…
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The 5 Steps for Campaign Planning and Apple Crushing It Episode
May 18, 2024 · 00:54:41
This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget.
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The Frontline Marketing with Jeff and The Greatest Story Episode
May 11, 2024 · 00:35:56
This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio.
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The Be Honest and a Social Cocktail in a Walled Garden Episode
May 4, 2024 · 00:41:15
Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens.
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The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode
April 27, 2024 · 00:48:01
This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the…
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The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode
April 20, 2024 · 00:43:16
This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2…
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The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode
April 13, 2024 · 00:55:33
This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on…
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The Death of the CMO and Directing Operations with a Cocktail Episode
April 6, 2024 · 00:51:49
This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter…
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