Episodes
The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode
July 27, 2024 · 42:53
This week Ian shares a book chapter, and Robert has some tips to refresh your content.
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The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
July 20, 2024 · 1:02:03
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
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The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
July 6, 2024 · 57:23
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
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The Grant Johnson MPI Special Episode
June 29, 2024 · 43:03
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
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The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
June 22, 2024 · 56:28
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.
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The 5 Steps for Metrics and Authentic Pride Over a Cocktail
June 15, 2024 · 47:49
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.
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The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode
June 8, 2024 · 55:17
This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.
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The Chat with ChatGPT and What’s Next for Search Episode
June 1, 2024 · 57:59
This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search
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The New Products, New Markets and the Death of the Follower Episode
May 25, 2024 · 54:39
Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.
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The 5 Steps for Campaign Planning and Apple Crushing It Episode
May 18, 2024 · 54:21
Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.
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