Episodes
The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail
August 24, 2024 · 01:10:46
This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:
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The Good Budget Housekeeper and Renting Success Episode
August 17, 2024 · 01:03:19
In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc.
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The 5 F'in' STARS and Content Beyond Websites Cocktail Episode
August 10, 2024 · 01:01:59
In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals.
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The STARS and a Cocktail of Generalist and Specialists Episodes
August 3, 2024 · 01:02:13
Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS:
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The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode
July 27, 2024 · 00:43:29
This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic.
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The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
July 20, 2024 · 01:02:54
This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight.
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The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
July 6, 2024 · 00:57:31
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans…
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The Grant Johnson MPI Special Episode
June 29, 2024 · 00:43:23
This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index.
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The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
June 22, 2024 · 00:56:48
This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020.
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The 5 Steps for Metrics and Authentic Pride Over a Cocktail
June 15, 2024 · 00:48:29
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics…
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