Episodes
The Just Robert and CMWorld Episode
October 26, 2024 · 00:25:07
This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy.
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The Giving a Shit About B2B Marketing with Cathy and Robert Episode
October 19, 2024 · 01:04:07
This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the…
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Special Episode - Business Podcasting - Eavesdropping on Keith Smith and Jason Falls
October 16, 2024 · 00:22:01
This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are:
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The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode
October 12, 2024 · 01:00:58
This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys:
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The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
October 5, 2024 · 01:01:29
This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:
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The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode
September 28, 2024 · 01:03:00
This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s…
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The Shiny Things, Smart Strategies, and Marketers That Say "Meh" Episode
September 21, 2024 · 01:00:55
In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week.
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The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode
September 14, 2024 · 00:59:55
In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
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The Marketing for Realignment and Gating over a Cocktail Episode
September 8, 2024 · 01:13:37
In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The…
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The Building a Real ICP and Signal and Noise over a Cocktail Episode
August 31, 2024 · 00:59:57
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:
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