Episodes
The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
October 5, 2024 · 1:01:09
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
Read more →
The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode
September 28, 2024 · 1:02:40
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
Read more →
The Shiny Things, Smart Strategies, and Marketers That Say "Meh" Episode
September 21, 2024 · 59:22
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
Read more →
The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode
September 14, 2024 · 59:34
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
Read more →
The Marketing for Realignment and Gating over a Cocktail Episode
September 8, 2024 · 1:12:33
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
Read more →
The Building a Real ICP and Signal and Noise over a Cocktail Episode
August 31, 2024 · 59:01
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
Read more →
The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail
August 24, 2024 · 1:09:48
This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
Read more →
The Good Budget Housekeeper and Renting Success Episode
August 17, 2024 · 1:03:02
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
Read more →
The 5 F'in' STARS and Content Beyond Websites Cocktail Episode
August 10, 2024 · 1:01:47
This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.
Read more →
The STARS and a Cocktail of Generalist and Specialists Episodes
August 3, 2024 · 1:02:06
This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.
Read more →