Episodes
The Ian Picks Predictions for 2025 Episode
January 4, 2025 · 00:22:19
This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.
Read more →
The Going Solo on Podcasting Episode
December 28, 2024 · 00:22:56
It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if you should start one, his experience of producing…
Read more →
The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
December 21, 2024 · 01:01:01
This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and…
Read more →
The 5 D’s of Personas and Valuable Friction Episode
December 14, 2024 · 01:02:58
Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, kicking off with a quick update on why we need…
Read more →
The 5 Reasons a CMO Gets Fired Episode
December 7, 2024 · 00:35:51
It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar.
Read more →
The Doing More With Less and Asking Why Episode
November 30, 2024 · 00:56:59
It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will…
Read more →
The Five Sales Enablement Things and Valuable Friction Episode
November 23, 2024 · 00:56:50
This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.
Read more →
The Four Takes on Privacy and Relevancy Episode
November 16, 2024 · 00:33:04
It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel.
Read more →
The Just Cathy, Chums, Content and Chaos Episode
November 9, 2024 · 00:35:41
A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World…
Read more →
The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode
November 2, 2024 · 00:56:58
This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:
Read more →