Episodes

December 7, 2024 · 35:21

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

November 30, 2024 · 56:35

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

November 23, 2024 · 56:33

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

November 16, 2024 · 32:47

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

November 9, 2024 · 35:23

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

November 2, 2024 · 55:53

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

October 26, 2024 · 24:46

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

October 19, 2024 · 1:03:46

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

October 16, 2024 · 21:40

A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls

October 12, 2024 · 1:00:38

This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.