Episodes

March 1, 2025 · 23:52

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.

February 27, 2025 · 38:08

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

February 22, 2025 · 29:13

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.

February 19, 2025 · 33:20

This week, Jeff and Ian share some practical advice on measuring brand awareness.

February 15, 2025 · 26:57

On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?

February 12, 2025 · 41:55

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

February 8, 2025 · 22:50

Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.

February 5, 2025 · 35:41

This week, Cathy joins Ian in the studio for a chat about organizing teams

February 1, 2025 · 28:55

Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

January 29, 2025 · 39:27

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey