Episodes

April 19, 2025 · 00:23:16

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his…

April 16, 2025 · 00:30:51

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week

April 12, 2025 · 00:22:37

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his…

April 9, 2025 · 00:35:55

This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts.

April 5, 2025 · 00:22:05

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his…

April 3, 2025 · 00:36:22

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio.

March 29, 2025 · 00:22:43

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his…

March 26, 2025 · 00:38:14

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the…

March 22, 2025 · 00:27:11

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.

March 19, 2025 · 00:43:32

This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits with sales operations and marketing operations, and…