Episodes
The Rose & Rockstar: Epissedomology
May 24, 2025 · 00:27:17
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: The Post Sale CMO
May 21, 2025 · 00:33:55
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B…
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The Rose & Rockstar: Short Measures and Podcast Lessons
May 17, 2025 · 00:24:34
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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Rockstar CMO Studio: The Soft Stuff is the Hard Stuff
May 14, 2025 · 00:38:57
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing…
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The Rose & Rockstar: Controversy and Connection
May 10, 2025 · 00:22:11
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
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The Rockstar CMO Studio: Cathy’s Take on 90 Days
May 7, 2025 · 00:41:03
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days.
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The Rose & Rockstar: Gartner’s Digital Detox Prediction
May 3, 2025 · 00:22:05
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his…
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The Rockstar CMO Studio: First 90 Days in The Machine
May 1, 2025 · 00:35:18
This week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign.
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The Rose & Rockstar: Slowing Down the Vibe
April 26, 2025 · 00:25:37
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his…
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The Rockstar CMO Studio: First 90 Days of the Campaign
April 23, 2025 · 00:33:21
This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.
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