Episodes
The Rose & Rockstar: Controversy and Connection
May 10, 2025 · 21:50
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
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The Rockstar CMO Studio: Cathy’s Take on 90 Days
May 7, 2025 · 41:11
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
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The Rose & Rockstar: Gartner’s Digital Detox Prediction
May 3, 2025 · 21:42
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
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The Rockstar CMO Studio: First 90 Days in The Machine
May 1, 2025 · 35:26
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
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The Rose & Rockstar: Slowing Down the Vibe
April 26, 2025 · 25:15
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
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The Rockstar CMO Studio: First 90 Days of the Campaign
April 23, 2025 · 33:29
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
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The Rose & Rockstar: The Google Does Not Abide
April 19, 2025 · 22:54
This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.
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The Rockstar CMO Studio: First 90 Days of the Story
April 16, 2025 · 30:59
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.
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The Rose & Rockstar: It’s Called Marketing
April 12, 2025 · 22:15
This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.
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The Rockstar CMO Studio: Going Nuts for a Masterplan
April 9, 2025 · 34:56
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
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