The Bourbon Influenced Harness Episode

This week, our host Ian Truscott is joined by Jason Falls, Chief Strategy Officer at Falls+Partners, author of Winfluence, host of the Winfluence podcast, and godfather of The Marketing Podcast Network. 

It’s been a few years since Ian has had Jason on the show, so they catch up on what’s been happening with him, before diving into some research from his company Falls+Partners - The 2027 Influence Imperative - and how influence is changing in the age of AI.

They discuss:

• The evolution of influence marketing and AI’s impact
• The role of content creators in AI search
• Key Insights from his 2027 Influence Imperative Report
• Citations vs. mentions in AI generated search results and content
• The evolution of content strategy in the age of AI Influence
• Influencer marketing in B2B
• Practical steps for influencer engagement

Then, Ian moves to our virtual bar, The Rose & Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss the 550th episode of his podcast, but first they discuss this new marketing buzzword “Harness” as Hubspot, Salesforce, and Microsoft get fired up about it.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn 
• Jason Falls on LinkedIn
• Robert Rose on LinkedIn

Mentioned this week:

• Jason’s report - The 2027 Influence Imperative
• Jason’s company - Falls+Partners
• Get WINFLUENCE (the book) - Jason Falls
• Jason's last appearance on Rockstar CMO FM
• The Marketing Podcast Network
• Chris Slater’s agency - All Clear Digital
• Robert's LinkedIn post - Harness is Stupid
• This Old Marketing - Our Last Episode Ever? (558)
• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter our weekly(ish) newsletter
• Rockstar CMO on the web and LinkedIn

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.