Episodes
The Curating a Martech Museum and Questions of Provenance Episode
October 3, 2026 · 01:00:57
This week, Cathy is back for her monthly visit, asking if you are managing your martech stack like a museum, and in the bar, Robert gives us a sneak peek of his presentation for next week's Content Marketing World.
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The Marketing Horsepower and Jargon Busting Episode
September 27, 2026 · 00:27:46
This week, Ian goes solo and compares the electrification of the automobile industry and AI for marketing, and over a cocktail, Robert is in the bar talking about our love of jargon.
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The Death (or not) of DXP and the Death (or not) of Blogging Episode
September 19, 2026 · 01:03:23
This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes in content technology and where the industry is headed as the term DXP, or Digital eXperience…
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The State of Content Operations and an Expensive Way to Be Stupid Episode
September 12, 2026 · 00:55:43
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Content Operations in 2026.
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The Newish Rules of B2B Marketing and Newsjacking Dolly Episode
September 5, 2026 · 00:58:24
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the B2B CMO Project called The New Rules of B2B Marketing in 2026 - How the Best B2B CMOs Are Rewriting…
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The 5 Tips to Get AI Working and What Else is There Episode
August 29, 2026 · 00:50:47
This week, former Forrester Research Director Jeff Clark is back in the studio after his summer break with our host Ian Truscott to discuss an article in The New York Times called “I Helped Run Lululemon.
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The 4 P’s of Being a CMO and Love in Your Content Episode
August 23, 2026 · 00:35:01
This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he calls the 4 P’s of the CMO - what marketing leaders need to pay attention to beyond Product, Price…
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The Sh*t Does Not Get Done in Your Org Chart Episode
August 15, 2026 · 00:33:50
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing Org Chart Is Fiction.
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The Ken on Win/Loss and Robert on AI Search Episode
August 8, 2026 · 00:59:30
This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis.
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The GTM Theatre and Formative Debt Episode
August 1, 2026 · 00:53:42
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Substack - Most GTM Alignment Is Theater - What two decades of alignment frameworks miss, and what the…
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