The We Are Family Issue

A Family Affair

November 30, 2018 · Stephen Kelly

50 years ago, family was a simple proposition: mum, dad, two kids – maybe three, maybe more. In 2018, things aren’t so simple – a modern family can be many things. Single parent? Sure. Same sex parents? Absolutely. Families of divorce? Definitely. Stephen Kelly discovers that to succeed today, brands need to represent the modern family realistically. 

Backstage with Casey Petersen

November 30, 2018 · Ian Truscott

We go back stage with Casey Petersen, Vice President of Marketing and Analytics at content creation app Photofy and has been a leader in digital marketing for over 15 years.

Into the Pool #9: The Big Deal Today About Chatbots

November 30, 2018 · Ian Truscott

This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.

Set the Table for Strategy and Innovation by Bringing Back Real Brainstorming

November 30, 2018 · Ted Rubin

Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time, Ted Rubin argues, by opening the floor up to everyone.

Sign Up, Join In

November 30, 2018 · Gareth May

As The Dandy Warhols sang in the late 1990s, “Heroin is so passé”. Surely the same could be said of getting a parcel in the post? Yet in the digital-drenched 21st century, consumers are signing up to endless snack clubs and perk clubs, electing to receive everything from coffee to cosmetics by mail. Gareth May unboxes the subscription economy, and the enduring appeal of the club.

Singing is Optional – Defining a Brand Personality

November 30, 2018 · Ian Truscott

Following an experience where a hotel offered him the opportunity to sing in the shower, Ian Truscott explores the art of creating a brand personality.

Social Selling: New Technology Didn’t Make Buyers Grow Three Heads

November 30, 2018 · Ted Rubin

Are you using social media to blindly blast information at your audience? Our resident rock star, Ted Rubin, on how to use social media to build relationships – and truly connect with consumers.

Giving Thanks in The Green Room

November 30, 2018 · Ian Truscott

Welcome to the Green Room, a new monthly feature where we will be evading security yet again to go backstage with our Rockstar CMOs and pose them a question that’s top of mind for us back at the Rockstar CMO penthouse. 

Why Every Experience with Your Brand Is on You

November 30, 2018 · Casey Petersen

Casey Petersen, Photofy’s Vice President of Marketing and Analytics, on why marketing needs to consider every aspect of the consumer experience – from planning and strategy, all the way to customer service.