The Ghost in the Machine Issue
your monthly hit of marketing street knowledge THE GHOST IN THE MACHINE ISSUE APRIL 2019 In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of "The Ghost in the Machine" by The Police - an undeniably classic album.
Backstage with David Howland
March 28, 2019 · Ian Truscott
We go backstage with David Howland, CMO of Longview Solutions, former creative and art director and marketing leader at Nasdaq and he shares his journey and the common thread of his career - creating compelling, meaningful experiences.
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Ignore the Wackadoos, Create Community and Value through Meaningful Engagement
March 28, 2019 · Rachel Miller
It's time to up your game from vanity metrics to getting value from building relationships, as Rachel Miller, social and influencer marketing expert explains.
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Into the Pool #13: Surface and no Substance
March 28, 2019 · Ian Truscott
What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO's like us to chuck into the Rockstar CMO Swimming Pool? We dive in...
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Product (mis)placement
March 28, 2019 · Morag Cuddeford-Jones
Morag Cuddleford-Jones takes up the challenge to pick her way through the minefield of acronyms, departmental silos and systems to figure out the essential bit of the marketing technology stack that should be safeguarding our product content.
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Tales from the Tour Bus: John Andrews and Photofy
March 28, 2019 · Ian Truscott
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
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The Green Room: The Rise of the Marketing Machines
March 28, 2019 · Ian Truscott
Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing.
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Three Traits of Successful CMOs
March 28, 2019 · David Aponovich
As a former Forrester analyst, B2B marketing leader and Senior Director of Digital Experience at Acquia, David Aponovich has earned his place as a respected industry voice and in this article he shares what he's seen that makes a CMO successful.
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Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
March 28, 2019 · Ted Rubin
Ted Rubin tells it straight on the impact marketing automation tools are having on marketing and he highlights a couple of examples that have caught his eye.
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Why Employees Need to Be Empowered to Stop and Think
March 28, 2019 · Ted Rubin
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think - Ted Rubin believes we are missing a trick.
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