Episodes
Think like a Brand #4 – Cue the Remix!
October 19, 2022 · 00:22:51
In this fourth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and they share the third principle discussed in the book: Cue the Remix!
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The Under the Influence, Dip into DAO's with Film.io co-creator Don Richmond and Marketing Skills over a Cocktail Episode
October 15, 2022 · 01:12:02
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester discusses Influencer marketing in B2B, why it's important and how to approach analysts and industry…
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Think like a Brand #3 - Embrace Tension and Create Contradictions
October 12, 2022 · 00:23:32
In this third special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High.
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The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode
October 8, 2022 · 01:07:15
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in…
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Think Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing
October 5, 2022 · 00:23:01
In this second special mid-week mini-episode, Ian Truscott continues to dive into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and in this episode, they share the first principle discussed in the book: Sometimes do the…
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The All That Glitters Ain't Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode
October 1, 2022 · 01:04:28
This week Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his seven lessons for purchasing marketing technology with Ian Truscott in the Rockstar CMO Marketing Studio, as everything that…
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Think Like A Brand Special #1 - Intro and The Drug of Choice
September 28, 2022 · 00:24:45
In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's episode.
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The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
September 24, 2022 · 01:14:23
This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organizations need one and some advice on implementing a CDP…
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The Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland Episode
September 17, 2022 · 01:07:11
This week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall.
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The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode
September 10, 2022 · 01:11:43
This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies.
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