The Rockstar CMO Studio: First 90 Days of Knowledge

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation.

In this discussion, they cover:

• Recap on the 5 B2B F’in’ Marketing Fundamentals 
• The STARS model and market and category analysis 
• Customer insights and understanding the ideal customer profile
• Effective communication
• Assessing success and identifying areas for improvement
• Collaboration with sales and other departments 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week:

• Grant Johnson’s blog - CMO Mentor
• Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals
• 229: The 5 F'in' STARS and Content Beyond Websites Cocktail Episode

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.