The Folklore and Mid-Year AI Reality Check Episode

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back. 

Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense

They share 5 f’in’ takeaways from Kerry’s work:

• Companies thrive on their origin story

• Being defined by features

• Technical debt constrains future growth

• Narrative eras and stories

• Focus on why you will win in the future

Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic. 

This week, Ian and Robert discuss an article from Robert’s column for The Content Marketing Institute The Mid-Year AI Reality Check Marketing Teams Need, which dives into the results of his analysis of 500 agentic AI use cases.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Jeff Clark on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense

• The Mid-Year AI Reality Check Marketing Teams Need

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• Eminem - My Name Is (Official Music Video) on YouTube

You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify.

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