Blog

Into the Pool #13: Surface and no Substance

March 28, 2019 · Ian Truscott

What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO's like us to chuck into the Rockstar CMO Swimming Pool? We dive in...

Product (mis)placement

March 28, 2019 · Morag Cuddeford-Jones

Morag Cuddleford-Jones takes up the challenge to pick her way through the minefield of acronyms, departmental silos and systems to figure out the essential bit of the marketing technology stack that should be safeguarding our product content.

Tales from the Tour Bus: John Andrews and Photofy

March 28, 2019 · Ian Truscott

This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.

The Green Room: The Rise of the Marketing Machines

March 28, 2019 · Ian Truscott

Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing. 

Three Traits of Successful CMOs

March 28, 2019 · David Aponovich

As a former Forrester analyst, B2B marketing leader and Senior Director of Digital Experience at Acquia, David Aponovich has earned his place as a respected industry voice and in this article he shares what he's seen that makes a CMO successful.

Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care

March 28, 2019 · Ted Rubin

Ted Rubin tells it straight on the impact marketing automation tools are having on marketing and he highlights a couple of examples that have caught his eye.

Why Employees Need to Be Empowered to Stop and Think

March 28, 2019 · Ted Rubin

We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think - Ted Rubin believes we are missing a trick.

March 7, 2019 · Ian Truscott

We might not baseball experts, but we have a bit of experience creating content across customer journeys and in this article Ian Truscott outlines the five types of content needed to support a B2B buyer...

A Creep Unlike Me

February 28, 2019 · Morag Cuddeford-Jones

Marketing consultant, journalist and editor Morag Cuddeford-Jones on how to avoid being both creepy and stalkerish, and to instead use invisible personalization to smash your loftiest customer experience goals.

Backstage with Ahmed Hasan

February 28, 2019 · Ian Truscott

Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers.