Measurement
Reading the crowd. Metrics, attribution, and proving the show actually worked.
Five Steps for CMOs to Get Aligned on Metrics
July 17, 2024 · Jeff Clark
Inspired by a recent conversation on the podcast with six-time CMO and former boss Grant Johnson about his Marketing Performance Index (MPI) framework, in this article Jeff Clark asks if we now have a framework for what CMOs should report, how do you get to the point where this reporting strategy is accepted?
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5 Principles for Setting Marketing Goals
April 9, 2023 · Jeff Clark
Created your OKRs? Jeff Clark takes us through the next step to get us started on creating a marketing metrics dashboard...
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5 F'in' Fundamentals: Marketing OKRs
March 25, 2023 · Jeff Clark
OKR's, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA's that marketing has on it's plate today. Jeff Clark explains...
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