Marketing Education
Backstage passes for leveling up -- courses, frameworks, and lessons for marketers still learning their instrument.
5 F'in' Fundamentals: Marketing OKRs
March 25, 2023 · Jeff Clark
OKR's, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA's that marketing has on it's plate today. Jeff Clark explains...
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Why Do Marketers Need an F’in Education?
August 5, 2022 · Jeff Clark
The Five F'in Marketing Fundamentals form the basis of marketing enablement. It’s important for everyone in marketing to know the basic skill elements that comprise good marketing. And, it helps everyone appreciate their role in the marketing mix, like the lead singer appreciating what makes a good rhythm section.
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The Green Room – Marketing Education
July 18, 2020 · Ian Truscott
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
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We don’t need no education – right?
July 18, 2020 · Lauren Bowden
Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month's topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd...
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