The Green Room

The Green Room: Giving Thanks & Holiday Gifts

November 30, 2020 · Ian Truscott

It's been a crazy year, find out what our rocks star CMOs have found to be thankful for and what gifts of advice they would share with us, as we join them in the Green Room.

The Green Room: Rent or Build?

October 18, 2020 · Ian Truscott

This month four of our Rockstar CMOs chime in on the topic of this month's issue, when it comes to building an audience do you rent or build?

The Green Room: A bit of a blur

September 4, 2020 · Ian Truscott

Sounds very rockstar, but this month's Green Room is literally a bit of a blur. We've had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked six of our rockstar CMOs for their advice.

The Green Room – Marketing Education

July 18, 2020 · Ian Truscott

Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?

The Green Room: Five CMOs name their crisis keepers

June 1, 2020 · Ian Truscott

We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown.

The Green Room: Marketing in the "new normal"

May 1, 2020 · Ian Truscott

Commentators are calling whatever we emerge from lockdown the "new normal" as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.

The Green Room: Data vs Creativity: Fight!

March 30, 2020 · Ian Truscott

This month the question we ask the Green Room - our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?

The Green Room: 2020 future vision

January 1, 2020 · Ian Truscott

Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?

The Green Room – Holiday potluck lunch

November 29, 2019 · Ian Truscott

We’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite to share, we’ve asked our Rockstars what they would bring from this year to share with the world of marketing.

The Green Room: The State of Influence

November 2, 2019 · Ian Truscott

Again we've grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.

The Green Room: Marketing collaborations

September 30, 2019 · Ian Truscott

Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks who do our Rockstar CMOs most like to duet with?

The Green Room: Sticking to a Tune in a World of Jazz

July 25, 2019 · Ian Truscott

Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it's so easy to be distracted by channels, tech and tactics.

The Green Room: Amplify the Sound; Turn Colleagues into Fans

June 29, 2019 · Ian Truscott

It's clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story

The Green Room: Are we afraid of the dark?

May 31, 2019 · Ian Truscott

Our audience is going dark, we ask 5 of our Rockstar CMOs what they think of the refusal of cookie consent, ad-blockers, incognito browsing and the prevailing view that we marketers are up to something....

The Green Room: Marketing a Desert Island - What Would You Take?

April 25, 2019 · Ian Truscott

In this issue Ian Truscott catches up with five of our Rockstars and gets his inspiration from a 77 year old radio show.. wait.. what?

The Green Room: The Rise of the Marketing Machines

March 28, 2019 · Ian Truscott

Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing. 

The Green Room: With All the Fakery, How Do You Keep it Real?

February 28, 2019 · Ian Truscott

We sit down with six of our Rockstar marketers and ask how we can keep it real and appeal to the cynical, empowered consumer that craves authenticity.

The Green Room Secret Santa

December 24, 2018 · Ian Truscott

Every month we pose a question to our Rockstar CMOs. As this issue drops during the season of goodwill, we’re thinking about gifts. So we wondered, what would this fine and generous band of marketers gift to our marketing community?

Giving Thanks in The Green Room

November 30, 2018 · Ian Truscott

Welcome to the Green Room, a new monthly feature where we will be evading security yet again to go backstage with our Rockstar CMOs and pose them a question that’s top of mind for us back at the Rockstar CMO penthouse.