Rockstar CMO Presents: The Employee Amplifier
In this long play, produced in partnership with our friends at Photofy, we explore Employee Created Content (ECC). It’s proven to engage employees, is trusted by consumers craving authenticity and we share how you can build an employee amplifier and crank it up to 11!
Sometimes a tune doesn’t quite fit on a single track and we give it the full, long play, extended remix, album-length treatment.
Our experienced marketing band does some proper research, the in-penthouse artists make it beautiful and the result is something that is not your father’s e-boring-book, but something worth your time.
The Employee Amplifier
Consumer trust in brands and their marketing is at an all-time low.
And yet trust, once considered a soft business objective, is now recognized as being crucial to revenue as trusted brands perform.
One tune that builds trust is sung by the employees, those sitting on the front row of the brand experience, and Employee Created Content (ECC) is topping the trust charts for consumers.
Organizations need to nurture this, to build the Employee Amplifier, and then, in the immortal words of Spinal Tap, turn it up to 11.
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We’ve provided advisory services to a range of successful B2B companies, their CEOs and CMOs. If you’d like to chat about your challenge, get in touch for a chat (also for free).
Want an LP of your own?
Do you have a topic that you would like to see given the Rockstar CMO treatment? Would you like to create something beautiful that will perk up your buyer that’s a bit different from the boring blah blah blah? Then please, get in touch.