Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals
With all the noise, the acronyms, and the claims of thousands of marketing technology vendors, marketing can appear bloody complicated.
Since the launch of Rockstar CMO, we’ve been distilling down our decades of marketing experience into five marketing fundamentals to try and make things simple.
The Long Play

We’ve published them here in what we call a Long Play, for download, for free (no email).
These fundamentals are not pulled from the latest self-published work from a marketing maven (or god forbid a “ninja”), a TikFace influencer who’s giddy on Gary Vee, or the dude (it’s always dudes) with the shortcut to hustle harder, but has never done the work.
This is marketing street knowledge, learned from bosses, mentors, clients, colleagues and the occasional screw-up from the hard-earned experience of actually doing it.
Download the PDFLike it?
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Can we help?
We’ve provided advisory services to a range of successful B2B companies, their CEOs and CMOs. If you’d like to chat about your challenge, get in touch for a chat (also for free).
Want an LP of your own?
Do you have a topic that you would like to see given the Rockstar CMO treatment? Would you like to create something beautiful that will perk up your buyer that’s a bit different from the boring blah blah blah? Then please, get in touch.
