Rockstar CMO Presents: The Marketing Operations Assessment
Understand your marketing machine in 5 f’in’ steps.
You can’t run a race without a good pit crew. People, Process and Technology are the tried and true elements that make any team work well together. Today, you have to add data — it’s what the people need and processes deliver, and tech ingests and spits out. And then there’s how you make sense of all that data: Analytics. These five capabilities make today’s marketing engine hum.
As a CMO or marketing leader in a new role with a new team, or just trying to figure out how to make the marketing engine run better, you need an objective assessment. Does your operations team have the skills, tools, and resources to fine-tune your marketing engine? Time invested in boosting your ops team will pay off in races won.
Time for a Tune-up
Our marketing operations competency report covers 5 marketing operations capabilities, evaluated against a maturity model of three simple steps: Basic, Intermediate and Advanced.
We assess each of your organization’s capabilities against over 100 criteria across the five capabilities to see where your machine stands today — and where you need to be. Result: a gap analysis you can put into action.
Download the PDFA 5 F’in’ Step Program
Discovery
Understand your business objectives, marketing goals and uncover specific areas of focus for improvement.
Assessment
We interview the team, stakeholders and internal customers and assemble the results across the capabilities.
Analysis
Review the assessment findings against our 5-point maturity plan and provide ranked recommendations.
Assessment report
Prepare and present our executive recommendations report and our Marketing Ops Capability Assessment Guide.
Remediation Planning
Define next steps, review budget and planning.
Applied Practical Experience
This isn’t rocket science, but it does take a scientific approach. We have worked with dozens of midsize and large enterprises to assess their capabilities and deliver an action plan for the CMO. The action plans arm the CMO and their marketing leadership with targeted training, staffing and capability improvements that become part of the masterplan.
Jeff Clark
Principal, Strategic Advisory — Boston, USA
Jeff Clark leads our Marketing Operations advisory and is a creative marketing executive with over 30 years of experience running corporate and product marketing teams for enterprise software companies and start-ups.
Jeff is a former principal analyst for Marketing Operations at Forrester SiriusDecisions, where he helped hundreds of clients improve planning and execution processes, including the adoption of integrated campaign strategies, martech optimization, and agile marketing.
Time to tune up your marketing machine?
Get an objective, criteria-based read on where your marketing operations stand today — and a gap analysis you can act on.
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