Ian Truscott is an accomplished B2B content marketer, having held marketing leadership roles within global software vendors in both the US and Europe, before growing a content marketing practice within an international agency, developing a methodology that enabled clients such as Nasdaq, General Motors and American Express to realise the value of content marketing. Ian is applying this same passion for content as head of marketing for censhare AG.
Ian has a "get shit done" attitude and is on a mission to create ART (Awareness, Revenue & Trust) that ties marketing to business value.
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Articles Featuring Ian Truscott
Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Think you’ve only got one brand? You actually have two, argues Ian Truscott. And the space between them is crucial to ensuring your brand’s authenticity – and trustworthiness.
Ian Truscott sits down with award-winning marketer Wendy Bryant-Beswick to talk influences, the importance of values, and the intersection of tech, retail and marketing.
Not from your typical marketing background, Amber Osborne discusses destroying stereotypes in business, and the challenges of working in a nascent, disruptive and emerging market.
This week, Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing.
Ian Truscott explores the issue of ageism in marketing, and the attributes that all marketers – regardless of whether they’re young or old – need to embrace in order to truly make a difference.
Ian Truscott looks at rap past and present, and finds that NWA, Public Enemy and Lil Uzi Vert hold the secret to breaking out of your bubble to build a loyal, engaged community.
This month, Ian Truscott has been hanging out with Photofy CEO John Andrews. And push marketing is the subject of their wrath. Don’t agree with what they’re saying?
Ian Truscott caught up with Christine Bailey, the London-based CMO of Valitor, to discuss her marketing heroes, the power of experiments, and why your network could be the most important thing in your life.