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Ian Truscott

Ian Truscott is an accomplished B2B content marketer, having held marketing leadership roles within global software vendors in both the US and Europe, before growing a content marketing practice within an international agency, developing a methodology that enabled clients such as Nasdaq, General Motors and American Express to realise the value of content marketing.

B2B marketing leader, creator of ART (Awareness, Revenue & Trust) Founder and Editor-in-Chief of Rockstar CMO and Executive Strategy Director at B2B Agency appropingo.

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