Ian Truscott is an accomplished B2B content marketer, having held marketing leadership roles within global software vendors in both the US and Europe, before growing a content marketing practice within an international agency, developing a methodology that enabled clients such as Nasdaq, General Motors and American Express to realise the value of content marketing.
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Articles Featuring Ian Truscott
Following an experience where a hotel brand offered him the opportunity to sing in the shower, Ian Truscott explores the art of creating a brand personality.
This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.
Welcome to the Green Room, a new monthly feature where we will be evading security yet again to go backstage with our Rockstar CMOs and pose them a question that’s top of mind for us back at the Rockstar CMO penthouse.
Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.
Launcher of five companies and the Internet Marketing Association’s Networker of the Year, Jeanniey Mullen knows a thing or two about being a rockstar marketer. Ian Truscott sits down with her to talk the importance of people and why rules are overrated.
There’s a mind-boggling array of software available to marketers today. Shiny, new, advanced systems designed to make your life easier. But do they? Ian Truscott explores the perils and pitfalls of the Frankenstack.
Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Think you’ve only got one brand? You actually have two, argues Ian Truscott. And the space between them is crucial to ensuring your brand’s authenticity – and trustworthiness.
Ian Truscott sits down with award-winning marketer Wendy Bryant-Beswick to talk influences, the importance of values, and the intersection of tech, retail and marketing.
Not from your typical marketing background, Amber Osborne discusses destroying stereotypes in business, and the challenges of working in a nascent, disruptive and emerging market.
This week, Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing.
Ian Truscott explores the issue of ageism in marketing, and the attributes that all marketers – regardless of whether they’re young or old – need to embrace in order to truly make a difference.
Ian Truscott looks at rap past and present, and finds that NWA, Public Enemy and Lil Uzi Vert hold the secret to breaking out of your bubble to build a loyal, engaged community.
This month, Ian Truscott has been hanging out with Photofy CEO John Andrews. And push marketing is the subject of their wrath. Don’t agree with what they’re saying?
Ian Truscott caught up with Christine Bailey, the London-based CMO of Valitor, to discuss her marketing heroes, the power of experiments, and why your network could be the most important thing in your life.
Ian Truscott sat down with Tom Wentworth, Chief Marketing Officer at Boston-based RapidMiner, to talk about saying ‘no’, the secret to successful recruiting, and why in the end, the brand is key.
John Andrews is the head honcho at Photofy – with over twenty years’ experience in digital marketing, Ian Truscott sat down with the Raleigh, North Carolina-based CEO to discuss brand relevancy, the power of word of mouth, and why you should never, ever, stop learning.
Ian Truscott has been hanging with one of our marketing technology rock stars, Darren Guarnaccia, and we are taking bets on the size of splash that single vendor marketing suites is going to make as he offers up his bug bear.
Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia– to discuss Cambridge Analytica and the (mis)use of social data.
In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honours.
We sat down with Darren Guarnaccia, Lytics CMO and 20 year digital marketing veteran and discuss storytelling, customer value, and why quality trumps quantity.
Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how
You think I had some fun throwing agile marketing into the pool last month? That lightweight piece of junk practically fell out of my hands. This, my friends, is the full-on Keith Moon, the Rolls-Royce-in-the-pool moment of all that is mental about this industry.
Ted Rubin fulfils the industry rock star brief and we sit down with him and find out what makes this rock star tick.
In marketing we have a reputation of being self-serving. But maybe we have an opportunity to make a difference?