Ian Truscott is an accomplished B2B content marketer, having held marketing leadership roles within global software vendors in both the US and Europe, before growing a content marketing practice within an international agency, developing a methodology that enabled clients such as Nasdaq, General Motors and American Express to realise the value of content marketing. Ian is applying this same passion for content as head of marketing for censhare AG.
Ian has a "get shit done" attitude and is on a mission to create ART (Awareness, Revenue & Trust) that ties marketing to business value.
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Articles Featuring Ian Truscott
Ian Truscott looks at rap past and present, and finds that NWA, Public Enemy and Lil Uzi Vert hold the secret to breaking out of your bubble to build a loyal, engaged community.
This month, Ian Truscott has been hanging out with Photofy CEO John Andrews. And push marketing is the subject of their wrath. Don’t agree with what they’re saying?
Ian Truscott caught up with Christine Bailey, the London-based CMO of Valitor, to discuss her marketing heroes, the power of experiments, and why your network could be the most important thing in your life.
Ian Truscott sat down with Tom Wentworth, Chief Marketing Officer at Boston-based RapidMiner, to talk about saying ‘no’, the secret to successful recruiting, and why in the end, the brand is key.
John Andrews is the head honcho at Photofy – with over twenty years’ experience in digital marketing, Ian Truscott sat down with the Raleigh, North Carolina-based CEO to discuss brand relevancy, the power of word of mouth, and why you should never, ever, stop learning.
Ian Truscott has been hanging with one of our marketing technology rock stars, Darren Guarnaccia, and we are taking bets on the size of splash that single vendor marketing suites is going to make as he offers up his bug bear.
Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia– to discuss Cambridge Analytica and the (mis)use of social data.
In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honours.
We sat down with Darren Guarnaccia, Lytics CMO and 20 year digital marketing veteran and discuss storytelling, customer value, and why quality trumps quantity.
Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how