marketing opinion uncut
ISSUE 1: SoundCHECK
1..2... 1..2... Hello Cleveland!
We are live with our first issue,"SOUNDCHECK". Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.
Our gig is that once a month we will share big marketing opinions and ideas undiluted with bullshit business speak, creating and sharing stuff that people really give a crap about and hand the mic to the cool kids. (Find out more in the sleeve notes).
Along the way we want to inspire and support the next generation CMO, with sage advice from the future-looking shamans of this industry.
In this issue, in addition to some in-depth articles from our wicked smart editorial team, those cool kids include Ted Rubin, Robert Rose, Darren Guarnaccia and Ian Truscott.
"There are 106 miles to Chicago. We have a full tank of gas, half a pack of cigarettes, it's dark, and we're wearing sunglasses" - Elwood - Blues Brothers
Marketers are in a flap: private messaging platforms are on the rise, making it harder to track what people are saying about their products. Yet so-called ‘dark social’ is nothing to be frightened of. We get the skinny on going dark – no biting off bat heads required… READ MORE
Straight TALK FROM TED
How do we define a rockstar? Well being the most followed CMO on Twitter is a pretty good start. Ted Rubin fulfils the industry rockstar brief, as one of the most interesting CMOs on Twitter according to Say Media. And he tells it to us straight...
Never minD the bollocks, here's the anarchy
Scared about a bit of serendipity?
Gareth May says bugger that, your audience isn't scared. Wind this bad boy up and let it go, channel your inner Beyoncé and cause a bit of peek-a-boo pandemonium.
SPLASH!! There goes 'AGILE' Marketing
Rockstars have a reputation for throwing stuff from the hotel window into the pool. In tribute, we’ll be throwing all the crap, bullshit acronyms, empty fads and snake oil of marketing, straight into the Rockstar CMO swimming pool.
In this series of articles we go backstage with a marketing rockstar. We sit at their feet while they share with us what made them rock stars, what excites them and what we might learn on our journey to marketing rockstardom.