marketing opinion uncut

ISSUE 1: SoundCHECK

March 2018


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1..2... 1..2... Hello Cleveland!

We are live with our first issue,"SOUNDCHECK". Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.  

Our gig is that once a month we will share big marketing opinions and ideas undiluted with bullshit business speak, creating and sharing stuff that people really give a crap about and hand the mic to the cool kids. (Find out more in the sleeve notes). 

Along the way we want to inspire and support the next generation CMO, with sage advice from the future-looking shamans of this industry.

In this issue, in addition to some in-depth articles from our wicked smart editorial team, those cool kids include Ted Rubin, Robert Rose, Darren Guarnaccia and Ian Truscott. 

Enjoy!

"There are 106 miles to Chicago. We have a full tank of gas, half a pack of cigarettes, it's dark, and we're wearing sunglasses" - Elwood - Blues Brothers

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PRINCE OF DARKNESS: ANDRE VAN LOON ON ACING DARK SOCIAL

Marketers are in a flap: private messaging platforms are on the rise, making it harder to track what people are saying about their products. Yet so-called ‘dark social’ is nothing to be frightened of. We get the skinny on going dark – no biting off bat heads required… READ MORE


Straight TALK FROM TED

How do we define a rockstar? Well being the most followed CMO on Twitter is a pretty good start. Ted Rubin fulfils the industry rockstar brief, as one of the most interesting CMOs on Twitter according to Say Media. And he tells it to us straight...

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Are you BUTT NAKED? 

Darren Guarnaccia argues that thanks to data, marketers have lost touch with the very thing they're supposed to champion: humanity. READ MORE


Never minD the bollocks, here's the anarchy

Scared about a bit of serendipity?

Gareth May says bugger that, your audience isn't scared. Wind this bad boy up and let it go, channel your inner Beyoncé and cause a bit of peek-a-boo pandemonium.

READ MORE

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SPLASH!! There goes 'AGILE' Marketing

Rockstars have a reputation for throwing stuff from the hotel window into the pool. In tribute, we’ll be throwing all the crap, bullshit acronyms, empty fads and snake oil of marketing, straight into the Rockstar CMO swimming pool.

This week Ian Truscott is on the 11th floor, flinging agile marketing off the balcony, waiting for the splash… It’ll be one hell of a bill, but oh so worth it… 

READ MORE

 


BACKSTAGE

In this series of articles we go backstage with a marketing rockstar. We sit at their feet while they share with us what made them rock stars, what excites them and what we might learn on our journey to marketing rockstardom.

Ted Rubin

Robert Rose

Ian Truscott


F*****G POSERS
— N.E.R.D - Rockstar