your monthly hit of marketing street knowledge

THE THRILLER ISSUE

HALLOWEEN 2018

We have most definitely nailed the classic album, as we drop Michael Jackson’s 1982 classic Thriller onto the turntable here at the Rockstar CMO digs. And we definitely “Wanna Be Startin' Somethin'” for this Halloween special.

Ted Rubin dishes out his usual tricks and treats this month, we’ve chucked a doozy into the swimming pool, and we go backstage with Jeanniey Mullen, Global Chief Marketing Officer, Mercer.

We unearth dead marketing strategies, tackle the zombies that are eating our audience, ask if virtual reality is trick or treat, grab our pitchforks and prepare for the Frankenstack, and wonder what happened to the graveyard smash that was the flash mob.

A standard Halloween night for us here and as we chew over the mountain of gummy bears that Jeanniey left in the office, we consider brand experiences that are keeping it real.

On Halloween night, you have to be careful about what’s been left in your mail box, but we are also very excited to have received our first review!

I hope you enjoy this issue!


GRAVEYARD SMASH

The flash mob. Remember that? Social experiment, turned viral, turned marketing bandwagon. Then... nothing. Where did it come from? Where the hell did it go? And is it rising from the dead? Samuel Crosby finds out. [ READ MORE ]


RockstarSml_Jenny.png

Author of three books. Launcher of five companies. Establisher of the world’s first email marketing practice inside an advertising agency. And the Internet Marketing Association’s Networker of the Year – amongst other things.

One thing’s clear: Jeanniey Mullen knows a thing or two about being a rockstar marketer. Ian Truscott sits down with Mercer’s Global Chief Marketing Officer to talk the importance of people, gummy bears, and why rules are overrated.

[ READ MORE ]


TED TELLS IT STRAIGHT

Our resident rock star has some stern advice for retailers and suggests digital marketers give some thought to the folks on the other side of the screen...


Our first review!

Thank you Mr Collins, this is exactly what we were going for:

What teenage girl designed this site? The visual appeal is that of an angsty teenage skater girl. Your content is highly irrelevant as well. I’m pretty sure this is a group of disconnected, out of touch men stroking their egos.
— A fan

Spectacular. Mind-bending. Out of this world. All words increasingly used to describe experiential marketing campaigns that are growing more awe inspiring than ever. Helene Dancer finds out why, in an age of screens, experiences are more important than ever… And the trick? It’s all in the treat. [ READ MORE ]


Amber Osborne, CMO at Doghead Simulations (and @MissDestructo to her 40,000 Twitter followers) knows virtual reality.

This Halloween, she reckons it’s time to open the Pandora’s box let the possibilities loose. It turns out the future of consumer marketing’s not so scary after all.

[ READ MORE ]


ZOMBIE MARKETING: BRINGING BACK DEAD IDEAS

The graveyard of marketing is ripe with bodies. Print, video, and billboards are moaning in their plots, killed at the hands of social media, QR codes, and digital PR. But are they gone for good? Gareth May explores the brands and associations breathing new life into old marketing strategies. [ READ MORE ]


There’s a mind-boggling array of software available to marketers today. Shiny, new, advanced systems designed to make your life easier. But do they? Or are they actually just lurching around, threatening to destroy your business? Ian Truscott explores the perils and pitfalls of the Frankenstack. [ READ MORE ]


INTO THE POOL…

#8: 80% OF THE CRAP THAT OTHER MARKETERS ON THE INTERNET TELL ME I HAVE TO DO

Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.

[ DIVE IN ]


This is the story of a major national retailer. A national retailer that cut one too many corners in growing its social media channels, and inadvertently created the Social Zombie Apocalypse. VP Marketing & Product at Photofy, Casey Petersen, recounts the grisly tale and shares five tips for fighting the undead.[ READ MORE ]


They’re out to get you, better leave while you can
Don’t want to be a boy, you want to be a man
You want to stay alive, better do what you can
So beat it, just beat it
— Michael Jackson