your monthly hit of marketing street knowledge
THE THRILLER ISSUE
We have most definitely nailed the classic album, as we drop Michael Jackson’s 1982 classic Thriller onto the turntable here at the Rockstar CMO digs. And we definitely “Wanna Be Startin' Somethin'” for this Halloween special.
We unearth dead marketing strategies, tackle the zombies that are eating our audience, ask if virtual reality is trick or treat, grab our pitchforks and prepare for the Frankenstack, and wonder what happened to the graveyard smash that was the flash mob.
A standard Halloween night for us here and as we chew over the mountain of gummy bears that Jeanniey left in the office, we consider brand experiences that are keeping it real.
On Halloween night, you have to be careful about what’s been left in your mail box, but we are also very excited to have received our first review!
I hope you enjoy this issue!
Author of three books. Launcher of five companies. Establisher of the world’s first email marketing practice inside an advertising agency. And the Internet Marketing Association’s Networker of the Year – amongst other things.
One thing’s clear: Jeanniey Mullen knows a thing or two about being a rockstar marketer. Ian Truscott sits down with Mercer’s Global Chief Marketing Officer to talk the importance of people, gummy bears, and why rules are overrated.
TED TELLS IT STRAIGHT
Our resident rock star has some stern advice for retailers and suggests digital marketers give some thought to the folks on the other side of the screen...
Our first review!
Thank you Mr Collins, this is exactly what we were going for:
The graveyard of marketing is ripe with bodies. Print, video, and billboards are moaning in their plots, killed at the hands of social media, QR codes, and digital PR. But are they gone for good? Gareth May explores the brands and associations breathing new life into old marketing strategies. [ READ MORE ]