The Rockstar CMO Swimming Pool
You know how rock stars have this reputation for throwing stuff from the hotel window into the pool? It was normally an act of flagrant disregard for wealth and consumer goods – mainly televisions – although Keith Moon famously went one better with his Rolls Royce. Now that is disregard at its most flagrant.
For our rock stars the Rockstar CMO Swimming Pool is a special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing. We go beyond disregard and carefully consider our contempt for what is wrong with our beloved marketing industry before we head, giggling, straight for the Rockstar CMO penthouse, to make as big a splash as possible.
Here is what Dave the pool guy has fished out so far…
This month, Ian Truscott has been hanging out with Photofy CEO John Andrews. And push marketing is the subject of their wrath. Don’t agree with what they’re saying?
Ian Truscott has been hanging with one of our marketing technology rock stars, Darren Guarnaccia, and we are taking bets on the size of splash that single vendor marketing suites is going to make as he offers up his bug bear.
In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honours.
You think I had some fun throwing agile marketing into the pool last month? That lightweight piece of junk practically fell out of my hands. This, my friends, is the full-on Keith Moon, the Rolls-Royce-in-the-pool moment of all that is mental about this industry.
This week Ian Truscott is on the 11th floor, flinging agile marketing off the balcony, waiting for the splash…