marketing opinion uncut

The Age of Consent Issue

June 2018



As we dug into the record box at the GDPR after party, this issue's album title practically chose itself: The Age of Consent by Bronksi Beat.

Like it or not, post-GDPR truly is the age of consent. We've lined up some great features on this, from Gareth May on how GDPR will be no sweat, Robert Rose's reminder that GDPR is an opportunity, social research guru Misia Tramp's lowdown on the Cambridge Analytica bollocks, and Helene Dancer on why we should go Stark Bollock Naked.

Have we reached peak influencer, asks Maude Churchill? Darren Guarnaccia talks the pitfalls of personalization, we hit the pool with another crate of marketing bullshit, and of course, our resident rock star Ted Rubin tells it straight.

So, welcome to The Age of Consent. Enjoy.

The Editor

From hyper celebrities like Kim Kardashian endorsing haircare vitamins, to a host of micro-influencers taking on creative briefs from platforms like Tribe, our social channels are saturated with brands looking to sell us something.

Maude Churchill talks with ENDLESSLOVESHOW founder Kazim Rashid and asks: Have we reached peak influencer? Read more...

The most rockin’ of rock stars know rules are made to be broken. Or are they? Gareth May finds out whether the best way to get your brand over the line is not to cross it.

From selling sex to marketing cannabis, we explore the latest ways to play the game - and beat the system.


Our resident writer gets us going with retail relevancy, keeping it simple and sound with strategy over panic.



You know how rockstars have this reputation for throwing stuff from the hotel window into the pool? Well, we’ll be throwing all the crap, bullshit acronyms, empty fads and snake oil of marketing straight into the Rockstar CMO swimming pool.

This month, Ian Truscott finishes what Robert Rose started and, guess what, there goes Programmatic.



Want to know what else Dave the pool guy has fished out so far?

Check out what Ian has already chucked into the CMO Rockstar Swimming Pool

Debates around radical transparency are heating up as experts, cynics and customers consider just how much they need to see in order to trust a brand…Read more...



Personalization is good – if you do it right. Darren Guarnaccia breaks down how you can avoid using it as a weapon of mass irritation, instead changing it into something that can offer real value to consumers. Read more...

Sell me your soul
And I’ll make you a star
Fantasies turned realities
And a Cadillac car
— Bronski Beat, Cadillac Car