marketing opinion uncut
The Age of Consent Issue
As we dug into the record box at the GDPR after party, this issue's album title practically chose itself: The Age of Consent by Bronksi Beat.
Like it or not, post-GDPR truly is the age of consent. We've lined up some great features on this, from Gareth May on how GDPR will be no sweat, Robert Rose's reminder that GDPR is an opportunity, social research guru Misia Tramp's lowdown on the Cambridge Analytica bollocks, and Helene Dancer on why we should go Stark Bollock Naked.
Have we reached peak influencer, asks Maude Churchill? Darren Guarnaccia talks the pitfalls of personalization, we hit the pool with another crate of marketing bullshit, and of course, our resident rock star Ted Rubin tells it straight.
So, welcome to The Age of Consent. Enjoy.
Our resident writer gets us going with retail relevancy, keeping it simple and sound with strategy over panic.
You know how rockstars have this reputation for throwing stuff from the hotel window into the pool? Well, we’ll be throwing all the crap, bullshit acronyms, empty fads and snake oil of marketing straight into the Rockstar CMO swimming pool.