In March 2009 he started using and evangelising the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as chief social marketing officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar.
In the words of Collective Bias co-founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
Return on Relationship, ROR, #RonR, is the basis of his philosophy that "it’s all about relationships". His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence: Selling to the Digitally Connected Customer was released in 2017.
Articles Featuring Ted Rubin
Ted Rubin argues that brainstorming too often becomes the narrow view of a few vocal people. It’s time to switch it up, create some truly effective strategies, and kick start some real thinking time.
Are you using social media to blindly blast information at your audience? Our resident rock star, Ted Rubin, on how to use social media to build relationships – and truly connect with consumers.
From employee advocacy to peak data, Ted Rubin lays down the big challenges CMOs around the world are facing right now – and what they can do to ace their marketing in each area.
Our resident rock star Ted Rubin on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads.
Ted Rubin breaks down why the act of customer service is the only time you have your customer’s undivided attention – and you should be on you're a-game when that opportunity arises.
Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. Ted Rubin explains why empowering your employees will ultimately result in success for your brand.
Our resident rock star, Ted Rubin, on why empathy for your consumer will always result in a better, more effective marketing plan.
It's human nature for success to breed confidence; however, allowing that confidence to veer into arrogance is a dangerous thing in business and marketing. Here’s Ted to explain…
Our resident rock star on why marketers need to really understand what their audiences want, before they – and their products – become irrelevant.
Ted Rubin argues that instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, look closer at their customers, and innovating to best serve them.
Our resident rock star Ted Rubin on why data needs to be used more intelligently in the quest for brand equity.
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how.
Treat him like a human being, get him what he wants, when he wants it and at a decent price, and Ted’s a happy guy. “In retail and in life, if you make it easy to do, then more people are going to do it.” is his advice to retailers.
Retailers believe they can discount their way back into customers' hearts - but ditching the discount and dialling up the customer experience is more likely to end in profit. Ted encourages strategy over panic every time.
Sometimes, your favourite concepts take on a life of their own, and #FollowThePath definitely qualifies for me. It's an idea that encompasses much of what I believe is important in business and in life ..
The world of retail has been shifting beneath our feet – and it’s doing so because the digital age has fundamentally changed everything about how we live. It’s changed how we communicate, how we work, how we travel, and how we buy things. And there’s no turning back.
There is a seismic shift in retail taking place across the country. When was the last time you visited a Sports Authority, or RadioShack?
Ted Rubin explores why we need to look further than the States to understand where the future of retail really lies.
You want a recipe for boring, cookie-cutter content? Probably not, but I’m going to give you one anyway.
Ted Rubin fulfils the industry rock star brief and we sit down with him and find out what makes this rock star tick.