marketing opinion uncut
the Straight outta compton issue
In this month’s dose of marketing street knowledge, we’ve definitely crossed the tracks as our writers take us to the wrong side of town. We've slapped the parental advisory sticker onto this issue, and there was only one album that could be our theme – welcome to Straight Outta Compton.
Gareth May takes a look at using humor in marketing, Dave Waller fiddles with our moral compass in Selling Death Row, we welcome Stephen Kelly to the band to explore the use of profanity in marketing in Parental Advisory, and John Andrews returns to give us some advice on marketing to kids.
As well as, of course, all of our usual beats and rhymes from Ted Rubin and Robert Rose, we get backstage with two more Rockstar CMOs – Christine Bailey and Tom Wentworth, and listen for the splash as we shove Push Marketing into the pool.
TED tells it straight
Our resident rock star has some stern advice for retailers and suggests digital marketers give some thought to the folks on the other side of the screen...
Oh yeah, we chucked those lazy, cheap interruptions into the Rockstar CMO swimming pool and John Andrews made us do it. Read more