marketing opinion uncut

the Straight outta compton issue

August 2018


In this month’s dose of marketing street knowledge, we’ve definitely crossed the tracks as our writers take us to the wrong side of town. We've slapped the parental advisory sticker onto this issue, and there was only one album that could be our theme – welcome to Straight Outta Compton.

Gareth May takes a look at using humor in marketing, Dave Waller fiddles with our moral compass in Selling Death Row, we welcome Stephen Kelly to the band to explore the use of profanity in marketing in Parental Advisory, and John Andrews returns to give us some advice on marketing to kids

As well as, of course, all of our usual beats and rhymes from Ted Rubin and Robert Rose, we get backstage with two more Rockstar CMOs – Christine Bailey and Tom Wentworth, and listen for the splash as we shove Push Marketing into the pool.


The Editor.

You are now about to witness the strength of street knowledge.
— Dr Dre

Parental Advisory

When the sweary, sarcastic Deadpool crashed into our cinemas in 2016, it took over $130 million in its opening weekend, making it the biggest opening for an R-rated movie ever. With the second instalment proving just as successful, Stephen Kelly gets down and dirty, exploring how you can swear your way to an unforgettable campaign. Read more

Backstage with...

In this issue we were lucky enough to stumble into two fantastic tech Rockstar CMOs backstage, Christine Bailey CMO of Valitor and Tom Wentworth, CMO of RapidMiner. One says NO a lot and for the other, ain't no mountain high enough.... 

Christine Bailey

Tom Wentworth

Ian Truscott looks at rap past and present, and finds that NWA, Public Enemy and Lil Uzi Vert hold the secret to breaking out of your bubble to build a loyal, engaged community. Read more

TED tells it straight

Our resident rock star has some stern advice for retailers and suggests digital marketers give some thought to the folks on the other side of the screen...

Billy Connolly introducing Elton John at Live Aid. Tenacious D and Flight of the Conchords going platinum. Rock and comedy make strange bedfellows and the same can be said of marketing and mirth, Gareth May finds out... Read more


It's the dilemma every marketer faces sooner or later: is it right to be selling this product? Dave Waller investigates.. Read more

I saw 14-year-old kids guzzling these drinks, getting high. I didn’t want to be associated with that.

Often considered a taboo subject, but hey that seems to be the theme this month... Read more

Ever been badmouthed, undermined or falsified? Robert Rose shares some valuable advice on the best way to deal with being 'gaslighted'. Read more







Oh yeah, we chucked those lazy, cheap interruptions into the Rockstar CMO swimming pool and John Andrews made us do it. Read more

Push marketing. It’s dead, dead, dead. Unwanted messaging is simply spam, in any format. Stop it.
Damn that shit was dope!