Robert is also a leading author, his first book Managing Content Marketing is a favourite around here. It spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the 'owner's manual' of the content marketing process. Robert is also the co-host of PNR's This Old Marketing podcast, the #1 podcast as reviewed by MarketingPodcasts.com
Articles Featuring Robert Rose
Think authenticity guarantees your brand success? You can be authentic all you like, argues Robert Rose. But if you’re brand can’t be trusted, it won’t make any difference.
In a world of hustle and bustle, Robert Rose takes a moment to reflect on the importance of celebrating the ordinary things in life, because it can sometimes lead to, well, the extraordinary.
Distrust is a popular topic in marketing these days. Building trust with audiences is a critical foundation to turning them into loyal advocates of our brand. But what if it’s not what our competitors are doing?
Robert Rose takes a look at how technology will impact how we craft and share our marketing tunes – and the dangers of a split in the C-suite band.
As the General Data Protection Regulation (GDPR) becomes law, Robert Rose argues why it’s not an obstacle, but an opportunity for marketers to engage their audiences like never before.
Storytelling. It’s one of the most over-hyped words in the marketing and ad industries. Everyone’s a storyteller, right? Well, no. Not really. So we were tempted to chuck it in the Rockstar CMO pool, but in . this article Robert Rose breaks down the anatomy of a good story for us, and why, in the end, this shit still matters.
We sit down with co-founder of the Content Marketing Institute and author of some of our favorite books to find out what inspires him.